Maybelline Push Up Drama Mascara Review

The packaging is a really pretty red and hot pink metallic tube. It actually looks like it should be a double-ended mascara, but it's not.
The brush is one of those harder plastic ones and the bristles are spaced very far apart. They have these U shaped cups that are supposed to sort of push your lashes up as you comb it through. Speaking of which, the directions say to "sweep lashes from root to tip" and it doesn't say to wiggle it back and forth like most mascaras do. I would definitely agree with this method, because the first time I used this, I wiggled it like I always do and got a very clumpy result because all of the mascara sitting in between the gaps in the brush found its way onto my lashes. By sweeping it up straight, your lashes mostly stay in those cups and I got a nicely separated look with no clumps by doing it that way.
I think it's safe to say that the two are completely different when it comes to their brushes and formula. The Roller Lash brush has tiny little hooks that are supposed to grab your lashes and curl them as you sweep the brush up, while the Maybelline brush doesn't actually hook and roll your lashes, it catches them in the little cups and pushes them up for a lifting effect.
Here are my lashes before using Maybelline Push Up Drama:

Before

And here they are after 2-3 coats. The formula is very wet and dries to a very dark black finish. It gives nice length and volume and definitely pushed my lashes up, however they stayed pretty straight without a lot of curl (I didn't use a lash curler).

After

After

Here, you can see how the mascara got all over my lids. Because the formula is so wet and possibly because of the way the brush is shaped I had a really hard time not getting it on my lids. Kind of a bummer, but luckily, I didn't have any issues with this one smudging under my eyes like I did with the L'oreal Superstar formula.


Below, you can really see the difference in the curl...Roller Lash just gives my lashes a nice curly effect that looks softer and more natural than the Maybelline Push Up Drama.