Jordana is a cosmetics company that a lot of people haven't heard of because you don't find it everywhere. The only place I've seen it is at Walgreens, tucked underneath the beauty aisle checkout counter. A while back, I picked up their Best Lash Extreme mascara, which is one of the BEST drugstore mascaras I've tried, and probably the cheapest, at $3. See my review from 2012 HERE.
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Recently, I saw that they have new eyeliners called 12 Hour Made to Last Eyeliners, and they were $2.49- how could I resist?
I purchased the black shade called Black Point.
This eyeliner is super creamy and glides across the skin so easily with no tugging or pulling. The pigment is outstanding, as you can see in the swatch below. I swatched it on my arm in the morning and left it alone and when I went to bed it still looked the same! On my lids, it wears all day until I take it off, no smudging or fading whatsoever. On my waterline, it lasts about 5-6 hours, which still isn't bad.
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On me, this wears the same as Urban Decay's 24/7 eyeliners, and is less than $3 (sorry U.D. I still love you!). These liners are just ridiculously good for the price, and one of the best drugstore finds in a while. So I'm going to hurry back to Walgreens and pick up the rest of the colors- at that price, how could I not?
It comes in aqua, purple, brown, jade green, and charcoal gray.
Even though they're on the Walgreen's site, they aren't available to order so if they don't stock these at your local Walgreens you can buy them at Jordana.com.
I'll add these to my dupes board on Pinterest. Has anyone tried these, or other Jordana products you'd like to talk about?
I'll add these to my dupes board on Pinterest. Has anyone tried these, or other Jordana products you'd like to talk about?