Milani Amore Matte Lip Creme ($6.99 at Walgreens) is a brand new, limited edition line of matte liquid lipsticks that just arrived at Walgreens stores. I posted about these on Instagram the other day, and based on the reaction, it's safe to say that everyone is going crazy looking for these. I did check CVS also but I haven't seen them there yet. I had a really hard time finding these because out of the 6 Walgreens in my area, only one of them carries Milani. It's weird because the other locations used to carry Milani but seem to have recently stopped. Anyway, I wanted to give you my first impressions and swatches of the three shades I purchased, so let's take a look!
First, some close-ups of all the shades:
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| Milani Amore Matte Lip Creme in Crush, Adore, Beloved |
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| Milani Amore Matte Lip Creme in Lust, Embrace, Desire |
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| Milani Amore Matte Lip Creme in Romance, Flirt |
These actually don't have that thick, velvety texture that a lot of matte lip cremes do...instead they're very liquidy (almost watery-feeling) and practically sink right into your lips upon application. They feel really soft at first, then they take on a very sticky texture until they dry a few minutes later. Then you're left with a soft, suede-like finish that doesn't feel dry. They're also super long-wearing! They lasted the majority of the day on me and felt comfortable the whole time.
Also, due to the watery nature of these, they're a bit messy to apply. The wand picks up way more product than you need to cover your lips and the first time I used these, the product spread outside my lip lines (and was really difficult to get off my skin). So you have to be extremely careful when applying them. I found that if I dot it in the center of my lips and then blend it out with my finger, it works a little better and creates less mess. You can also use a lip liner or a clear lip liner to keep it inside your lip line.
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| Milani Amore Matte Lip Creme Swatches |
Lust is probably my favorite of the three shades I purchased. It's a beautiful mauve-pink.
Beloved is that tawny brown-pink 90's shade that's been making a comeback this year.
Adore is a light peachy nude that washes me out quite a bit so I don't think I can pull it off very well.
Here I am wearing Lust (with Nuxe lip balm on top):
Overall, I think this is one of those products you'll either love or hate depending on your preferences. I personally don't care for matte lipsticks because I have really dry lips with a lot of lines, so I tend to gravitate toward more moisturizing formulas with some shine to them. Still, I can appreciate this long-wearing, comfortable formula and if you're a matte lipstick fan, I think you'll really love these! I know that matte lips are still having a moment, and I wish I could jump on the bandwagon but I guess I'll just have to wait for the day when glossy lips are back in style! xo