IT Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain Review & Swatches

IT Cosmetics recently sent me some of their lip products to try, including this Vitality Lip Flush in Je Ne Sais Quoi. I was really excited because I've been wanting to try these for a while after seeing them demo'd on QVC a bunch of times. I have dry lips that always look lined and I feel like they age me, especially when I wear a lip product that exaggerates the dryness (I'm talking about you, lip stains!), so the prospect of a lipstick that lasts yet feels like a balm sounds like heaven to me.
The packaging is really pretty, it comes in a silver tube with the words "Live, Love, Laugh with Vitality" inside which I thought was a nice touch.
Je Ne Sais Quoi appears clear in the tube but on my lips it turns into a beautiful pink flush that looks incredibly natural and gives my paler lips that coveted "my lips but better" look.

In terms of formula, this lipstick is a rockstar- I have nothing bad to say about it at all. It feels like an incredibly hydrating lip balm- it glides onto the lips with a buttery richness that instantly quenches my dry lips. It contains plum oil, cherry oil, shea butter, aloe, and jojoba to hydrate and minimize lines instantly plus antioxidants like acai, green tea, white tea, and Vitamins A, C, & E to fight free radicals and protect your lips from further aging.
About 30 seconds after application, Je Ne Sais Quoi develops into a light pink on my fair skin, but it can appear differently on different people, depending on the pigmentation of your lips and your own body chemistry.

Here, you can see in my before photo (left) that my lips don't have a lot of natural pigment. In the after photo (right), Je Ne Sais Quoi gives me a subtle boost of color that helps to brighten my face and keep me from looking washed out, yet it looks really natural. Also, the really cool thing about this lipstick is that the color almost seems like it's coming out from within my lips, rather than sitting on top or covering them...that's why it looks so natural. It may be due to the fact that this goes on clear (the other shades that start out with color may be different).

This does, in fact, stain my lips for several hours and the color is still there even after I don't feel the product on my lips anymore. Once it does fade, it's very even and not patchy like some other stains I've tried in the past.
Overall, this has been my go-to lip product for the past week since I got it and I know I'll be wearing it all summer long- it's just so easy and effortless to wear.

You can purchase Vitality Lip Flush at Ulta or on QVC.com. (Currently, QVC has a deal on these...for $29 you can get two in either pink shades or berry shades).

**Disclosure- The product featured in this review was provided to me by IT Cosmetics, however all opinions are my own. I was not paid to write this review.**