It Cosmetics Tightline Mascara Primer Review and Swatches

I purchased this on a recent trip to Ulta and I actually bought the mini size ($10) to try it out before I went for the full size (I love when companies make mini's!). Tightline is different than other mascaras because it's your eyeliner, black lash primer, and mascara in one! It also contains peptides, proteins, biotin, jojoba, and green tea to nourish and protect your lashes.  It's also paraben-free, fragrance-free, sulfate-free and phthalate-free so it's perfect for even the most sensitive eyes.

So you're probably wondering how the heck a mascara can double as an eyeliner? The secret is in the super skinny spoolie brush.  It gets right down to the base of your lashes and deposits pigment between your lashes and right at the lash line, giving the effect of eyeliner! It also coats each lash from root to tip...most mascaras can't get all the way into the roots because the brushes are too big.
All you have to do is press the brush right into your lash line and wiggle it back and forth as you sweep it up through your lashes from root to tip.
Keep reading to see my before and afters!

Tightline Brush

Here, I compared Tightline to Benefit's They're Real so you can see the difference in the brush size. The Benefit brush looks huge next to Tightline.

Left: It Cosmetics Tightline, Right: Benefit They're Real

Here are my before and afters...in this first photo, I'm not wearing any eye makeup at all.

Before

And here, the only thing I have on is It Cosmetics Tightline mascara on my top and bottom lashes. See how it gives the effect of black eyeliner?  Pretty cool, huh?

Here's a full face shot so you can see the effect from further away.  As a busy Mom of a toddler, this mascara is genius because I'm often applying my makeup in a hurry and even if I don't wear eyeshadow, I feel more put together if I have eyeliner and mascara.  This mascara makes that possible in one step! 

Overall, this is one of those holy grail products I can't live without now that I've discovered it.  Not only is it a timesaver, but it's also perfect for me because I rarely draw my eyeliner on straight...this does the work for me and makes it look flawless too.  I should also mention that this didn't flake on me at all, and lasted all day.
You can purchase Tightline Full Lash Length 3-in-1 Eyeliner, Primer, and Mascara at Ulta.com. It also comes in Waterproof!