I don't know about you, but I've always been SO frustrated by how long it would take to earn rewards with Walgreens' Balance Rewards program. I felt like I had to spend hundreds of dollars before reaching the 5,000 points needed to get a $5 reward. Even though you could earn points faster by buying specific items, most of the time those items weren't what I was looking for.
As a result, I was buying a lot of makeup at CVS because their Extra Care beauty club gave you a $5 reward for every $50 spent on beauty. But if I'm being totally honest, I prefer shopping at Walgreens over all the other drugstores because they have some more unique drugstore brands like Circa, Soap & Glory, and Boots No. 7. Plus, they often put out new products before the other stores do.
The new Walgreens Beauty Enthusiast program now allows you to earn a $5 reward (5,000 points) for every $50 spent on beauty (just like the CVS program). This includes cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance, and bath products, so it's a pretty broad range!
You can sign up for the new program (it's totally free) right on the Walgreens website here. You can sign up in-store with your Balance Rewards card.