There are a few new Maybelline products on the Ulta website tonight (thanks so much to reader Amber on Instagram for the heads up!). The fall collection isn't supposed to launch until October, according to the sneak peeks I've seen on Maybelline's Snapchat, but as we know, drugstore products have a way of launching earlier than expected!
First up is the new The Falsies Push Up Angel Mascara ($9.49) which has a "push-up wing brush that sweeps lashes to the side, while lifting and plumping from the roots."
Next is the new Brow Precise Fiber Volumizer ($9.99) which is "a filling brow mascara" with a "fiber-infused gel and tapered spoon brush for no-mess, precise application". I actually was involved in the testing of this product (I work with L'oreal's Research and Innovation department from time to time testing products and giving them my opinions). I absolutely loved this product...the brush is genius! If you think about it, brows are hair so why not comb them with an actual brush instead of a spoolie? It makes it so easy to comb your brows into place and the fibers help to fill in your brows. Plus, the hold lasts all day. I actually still have my test sample and use it all the time, but I'm going to purchase this and try it because I'm not sure if they tweaked the formula after all the testers gave our feedback or if they kept it the same...I'm curious to find out!
Also, Maybelline is BOGO 50% off right now at Ulta, so if you're planning to try both of these anyway, it's a good time to grab them!
What are your thoughts? Will you be trying either one of these?