I must be crazy. I just paid $22 for a tinted lip balm when I have a bunch of perfectly good ones at home. Still, I couldn't resist the packaging of the new Estee Edit CocoBalm, as well as the coconut scent (because if I could just smell coconuts 24/7 that would be awesome).
CocoBalm is part of the new younger, hipper line of Estee Lauder called The Estee Edit that launched this past Spring. A lot of the products have really cute packaging but these in particular made me do a double take and say, "what is that?"
Turns out, it's a coconut oil-infused lip balm that comes in five different shades. It has a coconut scent and claims to "melt onto lips to moisturize and coat on vibrant color".
My issue is with the applicator. It's tiny! You can't really cover your lips without multiple swipes and it's made out of a harder plastic so it doesn't feel nice when you're using it to spread the balm around. So I end up resorting to using my fingers to swipe it from the applicator and then apply it to my lips which can get a bit messy.
The packaging is unique in that the bubble in the center is soft and squishy. You just squeeze it to make the balm come out of the applicator. It's definitely cute...no question about that! I just have to wonder how well it'll work once the balm gets down near the bottom. I have a feeling it'll get stuck in there with no way out.
I got the shade Coco Berry and I love the color...it's such a pretty sheer pink. The formula feels on the thicker side (but not as thick as the Bite Beauty Agave Lip Mask if you've tried that one). It definitely makes my lips feel very hydrated, but it also feels a little sticky. This isn't the kind of balm that sinks in and leaves your lips feeling soft and silky (like Maybelline Baby Lips, for example)...you can definitely feel this one sitting on top until it wears off.
Here it is on me...it's a very subtle and soft shade and just gave my lips a boost of color.
Overall, I think I got carried away with the cool packaging on this one but I have to ask myself if I would buy this balm if it came in an ordinary jar? Probably not. It definitely moisturizes, but not any more than some other lip balms I have at home. One of my favorites (and the most hydrating in my collection) is the Bite Beauty Agave Lip Mask in Smashed which ends up being a similar color on my lips anyway. On a budget, I really like the Circa Beauty Lip Butters (they come in stick form) for a hint of tint and tons of hydration.
If you'd like to try The Estee Edit CocoBalm, you can grab it now at Sephora.com and Sephora stores.
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