This formula is made with a semi-permanent lash tint that darkens your lashes gradually over time! The color lasts even after you remove it at night, which is really interesting. I'm guessing that eventually the color will fade since it's not a permanent thing, but it must only be after you stop using it for a while.
Pretty cool huh?
Stay tuned for updates...I'll keep you posted as to when this arrives in stores. :)