John Frieda announced this week that they have launched a presale of brand new 2016 products at Target.com. This launch includes brand new offerings as well as reinvented versions of popular products in the Brilliant Brunette and Go Blonder lines. Let's take a look!
First up is a brand new product called Root Blur ($18.99) that covers greys and blends dark roots with a single stroke. It comes in four different shades and there are two shades within each palette that allow you to customize your color.![]()
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First up is a brand new product called Root Blur ($18.99) that covers greys and blends dark roots with a single stroke. It comes in four different shades and there are two shades within each palette that allow you to customize your color.
Next up are two different versions of the Brilliant Brunette line, Visibly Brighter and Visibly Deeper.
Visibly Brighter Shampoo and Conditioner ($8.99) and Visibly Brighter In-Shower Lightening Treatment ($8.99) can take your dark hair up to one shade lighter without turning orange or brassy.
The Visibly Deeper Shampoo, Conditioner & In-Shower Treatment ($8.99 each) claim to deepen your color up to 1 shade for a darker, more lustrous color.
Finally, the existing Go Blonder line gets a new addition with the In-Shower Lightening Treatment ($8.99), which instantly softens dark roots and and brightens blonde tones in one wash.
I'm all for extending the time between coloring my hair, so I'm really excited that there will be more options in the drugstores! What do you think of the new John Frieda 2016 line?